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Dec 10, 2012 4:00am EST
of miles away from where the end consumer is. how do you actually know what consumers let's say in south america, africa actually like in terms of fragrances? >> it's imminently linked to the culture of a local country. especially on the state side, especially on the flavor side. so we don't create fragrances and flavors for the indians and the chinese. we have 9,000 people around the world. half of them create the next fragrances and flavors. and out of those 4,500 people, you have roughly 2,000 people who are actually in those countries. they are local people so we are chinese employees, chinese favors, will create those fragrances and flavors for the whole market. because, again, you can't know about the local culture out of switzerland. so you have to by there. and we have there in all of those countries so we do expensive consumer tests. we do expensive consumer insight. we drive the trend and that's helpful to grow in those markets. >> another factor that's created a lot of headache is the strength. how difficult is it to be a globally operating company that's based here in switzer
Dec 10, 2012 1:00pm PST
called "dear america" popped up online. he calls for the death of american troop serving in iraq. this was not long after the news of the slaying of a south korea hostage. i want to give you an idea of why this has struck such a chord with people. cnn was able to translate the words and they are pretty shocking. the song goes in part, k those f'ing yankees who have been torturing iraqi captives and goes on to say, kill them slowly and painfully as well as their daughters, mothers, daughter-in-laws and father. you can see why this is getting a lot of attention. he apologized on friday and said while it's important to share our opinions, i understand the sacrifices american servicemen and women have made for democracy and freedom in my country and around the world. he also added that the song was part of a deeply emotional reaction to the war in iraq and the killing of two korean school girls that was part of the overall anti-war sentiment shared by others around the world at the time. the school girls were struck and killed by a u.s. military vehicle. psy says he will forever be s
Search Results 0 to 1 of about 2